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People can discover events in personalized recommendations and editorial curation on the Today, Games, and Apps tabs, in search results, and on the app’s product page. Your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach.
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In-app events are timely events within apps and games - such as a game competition, a new movie premiere, a livestreamed experience, and more. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store. Try out alternate versions of your app’s product page with different icons, screenshots, and app previews to find out which one gets the best results. Watch the video Product page optimization Requires a minimum of iOS 15 or iPadOS 15. Custom product pages can have different screenshots, app previews, and promotional text - and are fully localizable - so you can showcase a particular sport, character, show, gameplay feature, and more. Custom product pagesĬreate additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs that you share.
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Reach even more people on the App Store with new capabilities for your product pages in App Store Connect.
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Each code can be redeemed through a direct URL or within your app on iOS 14.2 and iPadOS 14.2 and later. In addition to one-time-use codes, you can now create custom codes for auto-renewable subscriptions in App Store Connect - each with a unique name that you choose (such as SPRINGPROMO). Now it’s even easier to acquire, retain, and winback subscribers inside and outside of your app. Learn about the updated submission experience Custom offer codes for subscriptions View a history of submissions created using the updated experience, including messages from App Review.Remove items with issues from your submission and continue with items that were accepted by App Review.Include multiple items in one submission.Submit items such as in-app events, custom product pages, and product page optimization tests without needing a new app version.You can visit the App Review page at any time, even if you don’t have active submissions or conversations. Manage your submissions and communicate with App Review on the App Review page within My Apps.The App Store submission experience has been updated for all accounts in App Store Connect. Learn about the App Store Connect API Updated submission experience You can now use the App Store Connect API to automate metadata upload and submission for your in-app events, custom product pages, and product page optimization efforts. The App Store Connect API enables you to customize and automate your workflows, so you can focus on creating great apps.